Online Reputation Management for Indian Businesses: Complete Guide
One bad review can cost you lakhs. Here's how to build, protect, and recover your online reputation in India.
Online reputation in India is primarily managed through Google Reviews, Justdial ratings, and social media. Proactive reputation management: ask every happy client for a Google review immediately after project completion. Use a WhatsApp message with a direct review link -- conversion rate is 40-60%. Respond to all reviews, positive and negative, within 24 hours. For negative reviews: respond professionally, acknowledge the concern, offer to resolve offline. Never argue publicly. For removal: flag clearly fake or defamatory reviews to Google. Build positive content to push down negative search results: press releases on local news sites, LinkedIn posts, client testimonials page, team pages. Monitor your brand with Google Alerts. For hospitality/restaurants: manage TripAdvisor, Zomato, and Swiggy ratings actively.
If you’d like help applying this to your business, our team can dig into the specifics with you.