Email Marketing in India: Build Lists and Drive Revenue in 2025
Email marketing has 42x ROI globally -- but Indian email marketing is different. Here's how to build lists and run effective campaigns in India.
Email marketing in India works differently from Western markets. Open rates are lower (15-20% average) but purchase intent is higher for opted-in subscribers. List building: use lead magnets (free guides, calculators, discounts) on landing pages and popups. Don't buy email lists -- India's subscribers are skeptical of unknown senders. Campaign types that work: welcome sequences, educational drip campaigns, product/service updates, and re-engagement campaigns. Best send times in India: Tuesday-Thursday, 10am-12pm IST. Subject lines with personalization and urgency ('Anand, your free audit expires tomorrow') get 40%+ better open rates. WhatsApp re-engagement works better than email for dormant leads.
If you’d like help applying this to your business, our team can dig into the specifics with you.