Mobile-First Marketing in India: Reaching the 700M Smartphone Users
India added 200M smartphone users in 3 years. Here's how to build a mobile-first marketing strategy that reaches India's digital-first generation.
700M+ Indians access the internet primarily via smartphone, mostly on 4G connections. Mobile-first marketing must-dos: website must score 90+ on Google Mobile PageSpeed, all CTAs must be large enough to tap (min 44px height), WhatsApp should be the primary CTA (not forms), checkout processes must be 3 steps or fewer. Mobile ad formats: responsive search ads, call-only ads for service businesses (huge in India -- converts 3x better than form ads), video ads under 15 seconds. App marketing: if you have an app, optimize ASO (App Store Optimization) for Indian search terms. Push notifications: effective but must be value-based, not purely promotional. SMS marketing: still effective in India for reminders and transactional messages -- 95%+ open rate.
If you’d like help applying this to your business, our team can dig into the specifics with you.