Run a complete technical SEO audit on your website. This step-by-step guide covers crawlability, indexability, page speed, Core Web Vitals, structured data, and mobile SEO for Indian websites.
A technical SEO audit is the foundation of every successful SEO campaign. Before creating content or building backlinks, you must ensure Google can properly crawl, index, and understand your website. Many Indian businesses invest lakhs in content creation while their websites have fundamental technical issues that prevent Google from ranking them. Here is the complete technical SEO audit checklist for Indian websites: Crawlability audit: Check your robots.txt file (yourdomain.com/robots.txt) — ensure it is not accidentally blocking important pages
Use Google Search Console's URL Inspection tool to check if your key pages are crawlable. Find and fix crawl errors in Search Console's Coverage report. Indexability: Submit your XML sitemap to Google Search Console. Check the Index Coverage report for indexed vs non-indexed pages
Fix 'Discovered but not indexed' and 'Crawled but not indexed' status pages — these indicate content quality or crawl budget issues. Page Speed and Core Web Vitals: Run PageSpeed Insights (pagespeed.web.dev) for your homepage and key landing pages. Target LCP (Largest Contentful Paint) under 2.5 seconds, FID/INP under 200ms, and CLS (Cumulative Layout Shift) under 0.1. Common fixes: compress images (use WebP format), minify CSS and JavaScript, enable browser caching, use a CDN (Cloudflare is free), and eliminate render-blocking resources
Mobile SEO: India's internet is 80%+ mobile. Use Google's Mobile-Friendly Test tool. Ensure font sizes are readable without zooming, tap targets are at least 48px, and there is no horizontal scrolling. HTTPS security: All pages must be HTTPS
Mixed content warnings (HTTP resources on HTTPS pages) hurt rankings. Structured data: Implement LocalBusiness, FAQ, Article, Product, or Service schema markup appropriate to your business type. Test with Google's Rich Results Test tool. Canonical tags: Every page needs a canonical URL to prevent duplicate content issues
URL structure: Clean, keyword-containing URLs without parameters improve both rankings and click-through rates. Internal linking: Every important page should receive at least 3 internal links from other pages. Sintech Solutions provides comprehensive technical SEO audits for Indian businesses — ₹15,000 flat fee with a detailed action report.
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