Your competitors are ranking #1 for keywords you want. Here's how to analyze their strategy and build a plan to outrank them.
Competitor SEO analysis is one of the fastest paths to ranking growth. Step 1: identify your top 5 organic competitors using Semrush or Ahrefs -- these may be different from your direct business competitors. Step 2: export their top-ranking keywords and filter for keywords you don't rank for yet. Step 3: analyze their content: word count, structure, internal links, backlinks. Step 4: look for content gaps -- keywords they rank for that you have no page targeting. Step 5: create better, more comprehensive content targeting those keywords. For Indian businesses: also check competitors' GMB reviews, local citations, and social media for additional signals. Prioritize keywords with high commercial intent: 'best [service] in [city]', '[service] company', '[service] agency near me'.
If you’d like help applying this to your business, our team can dig into the specifics with you.