How to Do Competitor SEO Analysis and Steal Their Rankings
Your competitors are ranking #1 for keywords you want. Here's how to analyze their strategy and build a plan to outrank them.
Competitor SEO analysis is one of the fastest paths to ranking growth. Step 1: identify your top 5 organic competitors using Semrush or Ahrefs -- these may be different from your direct business competitors. Step 2: export their top-ranking keywords and filter for keywords you don't rank for yet.
Step 3
- analyze their content: word count
- structure
- internal links
- backlinks
Step 4: look for content gaps -- keywords they rank for that you have no page targeting. Step 5: create better, more comprehensive content targeting those keywords.
For Indian businesses
- also check competitors' GMB reviews
- local citations
- and social media for additional signals
Prioritize keywords with high commercial intent
- 'best [service] in [city]'
- '[service] company'
- '[service] agency near me'
Need help implementing this for your business?
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