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WhatsApp Business Marketing Guide for Indian Businesses
WhatsApp has 500M+ users in India and a 98% message open rate. It's the single most effective communication channel for Indian businesses — if used strategically. This guide covers everything from setup to automation.
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WhatsApp for Free Help +91 9059081892WhatsApp Business Setup
Set up WhatsApp Business App (free) or API (for scale)
Complete your Business Profile with all details
Set up automated greeting and away messages
Create a product/service catalog
Get the 'Green Tick' verified badge (via API)
Set up Quick Replies for FAQs
Lead Generation with WhatsApp
Add WhatsApp chat button on website (above the fold)
Create Click-to-WhatsApp ads on Facebook/Instagram
Add WhatsApp number in Google My Business
Include WA link in all email signatures
Create a dedicated landing page CTA to WhatsApp
Lead Nurturing Sequences
Day 0: Welcome message with service overview
Day 1: Share case study relevant to lead's industry
Day 3: FAQ message addressing common objections
Day 7: Offer a free consultation or audit
Day 14: Final follow-up with testimonials
Broadcast Campaigns
Segment your contact list by industry and city
Maximum 256 contacts per broadcast (Business App)
Send value-first content (tips, guides) not just promotions
Ideal send times: 10am-12pm and 5pm-7pm IST
Use WhatsApp API for unlimited broadcasts to opted-in contacts
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