Free Playbook
Google Ads Playbook — India Edition 2026
Google Ads can deliver immediate leads and sales — but only if set up correctly. Most Indian businesses waste 60-70% of their ad spend on wrong targeting, poor landing pages, and bid strategies designed for Western markets.
Campaign Setup Best Practices
Start with Search campaigns before Display or Shopping
Target specific cities (Hyderabad, Bangalore, your city)
Use Exact Match + Phrase Match keywords first
Separate campaigns by service category
Set location radius for local services (15-20km)
Use ad scheduling — most B2B calls happen 10am-6pm IST
Keyword Strategy for India
Include Indian English variations ('best', 'top rated', 'near me')
Target long-tail keywords with city names
Add negative keywords: 'free', 'salary', 'jobs', 'course'
Use competitor brand keywords (where allowed)
Include variations: 'company', 'agency', 'services', 'solutions'
Bidding in India
Start with Target CPA or Manual CPC
India CPCs are 3-5× lower than US — leverage this
Bid higher on mobile (most Indian users are mobile-first)
Use bid adjustments for top converting hours
Don't use Maximize Clicks without conversion tracking
Landing Page Optimization
Match landing page message to ad copy (message match)
Include WhatsApp button prominently — Indian users prefer WA
Show phone number prominently above fold
Add trust signals: Google Reviews, client logos, certifications
Keep form to 3-4 fields maximum
Page must load in under 3 seconds on mobile 4G
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