Most Indian businesses waste 50-70% of their PPC budget. Here's a data-driven guide to running profitable PPC campaigns in India.
PPC wastage in India typically comes from broad match keywords, no negative keywords, poor landing pages, and tracking only clicks (not conversions). Fix these immediately: switch to Phrase and Exact Match, build a 500+ negative keyword list (include job-related terms, competitor brand variations, free/cheap/discount if you're premium). Track conversions in Google Ads -- form submissions, calls, WhatsApp clicks. Set up conversion-based bidding (Target CPA or ROAS) after 30+ conversions. Quality Score above 7 reduces CPC by 20-30%. Test 3 ads per ad group, pause underperformers monthly. Indian-specific tip: run ads 6am-10pm IST for consumer goods, 9am-7pm IST for B2B. Exclude locations outside your service area to reduce irrelevant clicks.
If you’d like help applying this to your business, our team can dig into the specifics with you.