LinkedIn Marketing for Indian B2B Companies: 2025 Playbook

LinkedIn has 110M+ users in India. Here's how to use LinkedIn to generate high-quality B2B leads for your business.

LinkedIn is India's top B2B platform with over 110 million users, including C-suite decision makers in Hyderabad, Bangalore, Mumbai, and Delhi. Personal profile strategy: post thought leadership content 3-5x per week, connect with 20 new ICP prospects daily, engage with comments within 1 hour of posting. Company page: post case studies, team updates, and industry insights. LinkedIn Ads: sponsored content targeting by company size, job title, and location performs well for Indian B2B. Lead gen forms on LinkedIn ads have 30% higher conversion than website traffic. Use Sales Navigator for outbound prospecting: filter by location, industry, seniority, and company size. InMail has 3x better response rates than email in India.

If you’d like help applying this to your business, our team can dig into the specifics with you.