10 B2B Lead Generation Strategies That Work in India in 2025
B2B lead generation in India requires a different playbook. Here are 10 proven strategies to fill your sales pipeline with qualified prospects.
1. LinkedIn outbound: connect with 20 ICPs daily, personalized connection requests, value-first messages. 2. SEO for commercial keywords: 'best [service] company in [city]' has high purchase intent. 3. Google Ads: target decision-maker searches with tight location and keyword targeting. 4. Content marketing: publish case studies with specific numbers and client logos. 5. Referral program: India's B2B market runs on referrals -- incentivize clients to refer. 6. IndiaMART/TradeIndia for manufacturing and B2B product companies. 7. Webinars and virtual events: invite prospects to educational sessions. 8. Email outreach: targeted campaigns to email lists of decision-makers (where permission exists). 9. Speaking at industry events: Nasscom, CII, industry association events. 10. WhatsApp broadcast to opted-in prospects with valuable content before pitching.
If you’d like help applying this to your business, our team can dig into the specifics with you.