Data Analytics for Indian Businesses: How to Make Decisions with Data
Most Indian businesses make marketing decisions based on gut feeling. Here's how to build a data culture that drives better outcomes.
Data-driven marketing starts with proper tracking setup.
GA4 must be configured with conversion events
- form submissions
- WhatsApp clicks
- phone clicks
- and page scroll depth
Set up Google Search Console and submit your sitemap. Connect Google Ads to GA4 for conversion tracking.
Key metrics to track weekly
- organic traffic (GSC)
- paid traffic and CPC (Google Ads)
- lead sources (GA4)
- bounce rate by page (GA4)
- and monthly revenue attributed to digital
Create a simple dashboard in Google Looker Studio with these metrics.
Monthly decisions to make from data
- which keywords to add/remove from ad campaigns
- which blog posts to update/extend
- which pages have high traffic but low conversion
Data becomes valuable when you act on it consistently.
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